B L U E P R I N T HOW TO DEVELOP RELATIONSHIPS ONLINE At the end of this provocative message, realize you’ve demonstrated value without pitching them. You’ve shown you’re an expert by showing them the research you’ve done, and made it so they want to speak with you. TOP MISTAKES IN BUILDING ONLINE RELATIONSHIPS DON’T Sound like a robot or that you’re following a template/script. DO lead with empathy. Show that you’ve done your research and make it about them. DON’T Use your own critical event, like your quota. DO Build the relationship. Deliver value before asking for anything in return. DON’T try to automate your relationships. DO Put in some effort to start the conversation by messaging, commenting, sharing, and liking on LinkedIn.